Want Someone to Like You? Ask Them for a Favor (Benjamin Franklin Effect) ðŸ§
Want people to like you more? Stop trying to do them favors and start asking for one. This is the Benjamin Franklin Effect, one of the most surprising psychology tricks in human behavior, and it has been working for more than 250 years. In this short, we break down the famous story from Benjamin Franklin's own autobiography. While serving in the Pennsylvania legislature, Franklin had a rival who openly disliked him. Instead of arguing or trying to win him over with gifts, Franklin asked to borrow a rare book from the man's library. The rival agreed. Franklin returned the book about a week later with a polite thank-you note. The next time they met, the rival greeted him warmly, and the two became friends for life. Why does this work? Psychologists explain it with cognitive dissonance, the uncomfortable feeling our brain gets when our actions and our beliefs do not match. If you do someone a favor, your brain asks, "Why did I help this person? I must like them." To remove that mismatch,
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